Leveraging Your Brand
Presented by: Donna Aldrich, Sr. Director Commercial Operations, Philips North America
Wednesday, January 11, 2012 – 6:00pm
K&L Gates, State Street Financial Center
One Lincoln Street, Boston, MA 02111
Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.
Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:
- Advertisements containing consistent messaging
- Recommendations from friends, family members or colleagues
- Interactions with a company and its representatives
- Real-life experiences using a product or service
Have you ever wondered what your personal brand is? Here is your opportunity to begin to discover just that…
Join the NAWMBA Boston Professional Chapter for networking wine and hors d’oeuvres followed by an insightful, interactive presentation by Donna Aldrich, Sr. Director Commercial Operations, Philips North America.
Boston Professional Chapter Member – $10**
Other NAWMBA Members – $15
Non Member – $20
**Login & use code GBPC at check out to receive a $5 chapter discount from member $15 price. You are also able to register a guest at the member discounted rate.
To register visit MBAwomen.org