Managing Social Media in Employee Recruiting and Hiring – Proceed With Caution

May 2, 2012
8:00 a.m. – 10:00 a.m.

K&L Gates Boston
State Street Financial Center
One Lincoln Street
Boston, MA 02111

We have a variety of outlets, resources and technology available to us in today’s marketplace.  Managing the choices that come along with these options can be challenging and overwhelming as we engage in the process of attracting and recruiting talent.  While  various social media tools available to us today provide a wealth of information and may seem like the best means of recruiting and gathering data, employers and employees may encounter dangerous minefields along the way.  How do we avoid these pitfalls while still being strategic and proactive with our staffing initiatives? This program will cover the following perspectives:

The Corporate Perspective

  • To Tweet or not to Tweet? Successfully integrating social media with corporate branding.
  • Is there an app for that? New social media tools and their applications.
  • How can organizations leverage social media to get to the right talent? It’s a brave new world.

The Individual Perspective

  • Should you distinguish between your “corporate brand” and “personal brand” when using social media?
  • How do you put your best foot forward to ensure effective and appropriate visibility?
  • How do you find the right balance to leverage rewards associated with social media in the marketplace vs. the risks?
  • What are best practices for using social media as a way to articulate and enhance career management?

The Legal Perspective

  • Who should be performing social media searches for my company and what type of policy should we have governing searches?
  • When might social media searches become subject to the obligations of the Fair Credit Reporting Act?
  • Can my company use social media and remain compliant with EEOC and OFCCP requirements?
  • How can employers protect against the disclosure of proprietary company information through social media?

Please join us for an interactive morning with your colleagues and moderated discussion by the following:


  • Tracy Burns, Executive Director, Northeast Human Resources Association (NEHRA)


Program registration is complimentary. To register to attend, please click on the  link below.

RSVP Online Now

If you have any questions, please email Ellen Keiley or call 617.951.9075.

About K&L Gates
K&L Gates includes lawyers practicing out of more than 40 fully integrated offices located in North America, Europe, Asia, South America, and the Middle East, and represents numerous GLOBAL 500, FORTUNE 100, and FTSE 100 corporations, in addition to growth and middle market companies, entrepreneurs, capital market participants and public sector entities. For more information about K&L Gates or its locations and registrations, visit